Michelle Tan

Co-Founder at Influasia

Michelle Tan is the co-founder of Influasia, a digital media company that has played a significant role in shaping online content consumption across Southeast Asia. Through platforms spanning entertainment, lifestyle, and viral media, she has helped build a media ecosystem that understands how audiences engage in an increasingly fast-moving digital landscape. With a background in digital publishing and brand strategy, Michelle has been instrumental in scaling InFluAsia from a content platform into a recognised regional media network. Her approach combines audience insight with platform adaptability, enabling the company to remain relevant across changing consumer behaviours while continuing to expand its influence within the digital media industry.

In Their Words

The perseverance is worth it. After five years, things really did get better.

Do it yourself first. If no one helps you, learn it yourself.

If a platform is new, go in early, later it becomes too competitive.

The algorithm will find the audience for your content.

“We always put our people first.”

A co-founder relationship is basically like a marriage.

There’s no formula, we test the waters first and see what works.

FEATURED ON

Influasia - A Recipe for Shareability

BFM 89.9 • 29 Apr 2019

The rise of social media has opened up an entirely new platform for news and media content. We speak to Chris Kristie and Michelle Tan, co-founders of digital media company Influasia, which owns websites World of Buzz, Lobak Merah, and NOODOU, about viral content, digital advertising, and overseeing content across three different language platforms.

Digital media group INFLUASIA acquires In Real Life Malaysia

Malaysia Kini • 11 Aug 2020

Digital media group, INFLUASIA has acquired a digital publishing platform, In Real Life Malaysia (IRL). The budding platform takes pride in being Malaysia’s first personal experience platform, focusing on sharing personalised stories from everyday Malaysians.