Marcus Khoo

Co-Founder at Lilin + Co

Marcus Khoo is the co-founder of Lilin+Co, a lifestyle brand known for its thoughtfully crafted scented candles and refined approach to everyday living. Through a focus on product quality, brand consistency, and customer experience, he has helped shape Lilin+Co into a recognised name within the gifting and home fragrance space, appealing to modern consumers who value simplicity and intention. With a background in entrepreneurship and operations, Marcus has played a key role in scaling the business from a small venture into an established brand. His approach centres on execution, process, and sustainable growth, ensuring that Lilin+Co continues to evolve while maintaining its core identity and commitment to craftsmanship.

In Their Words

“We didn’t start because we loved candles, we were actually just looking for a business.”

“We just bought supplies and tried—honestly, we didn’t know what we were doing.”

“You don’t know if something will sell, you just have to decide and commit.”

“Every ringgit we spend comes from our own pocket, so we have to be absolutely sure.”

“There’s no recipe for success, just adapting to the times.”

FEATURED ON

Hand Pouring 800 Candles A Day & Making Customers Stay

BFM 89.9 • 08 May 2023

Candles are not so much a source of light anymore. Rather, scented candles have become a form of aromatherapy.

Lilin+Co founders Marcus Khoo and Julie Yim on their scent-sational journey

Tatler Malaysia • 19 Mar 2024

Like music, scents are timestamps in one’s life and a reminder of a certain place or person, evoking feelings of nostalgia and so, many people use scents to fill their bedrooms or homes with fond memories they hold dear.

Lilin+Co’s new spot is 3x bigger than the last, thanks to its 500% growth from the pandemic

Vulcan Post • 15 Feb 2022

Lilin+Co was already a recognisable candle brand in Malaysia before the pandemic, but the lockdowns helped accelerate their growth in an unexpected way. With everyone homebound during the pandemic, interest in products such as candles grew.