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Hello Mentor Profile

Lim Yuet Kim

Co-Founder &. CEO at Pichaeats

Kim Lim is the founder of PichaEats, a social enterprise that brings together culinary craftsmanship and meaningful impact by empowering refugee chefs to share their heritage through food. Under her leadership, PichaEats has grown into a recognised brand within Malaysia’s F&B and social impact landscape, offering catering and dining experiences that combine authentic flavours with a clear social mission. With a background in business and a strong focus on purpose-driven entrepreneurship, Kim built PichaEats to address both livelihood and inclusion, creating sustainable income opportunities while reshaping perceptions around refugee communities. Her work sits at the intersection of hospitality and social innovation, demonstrating how food can serve as a platform for storytelling, economic empowerment, and long-term community integration.

In Their Words

“A lot of times, people feel hurt by words but when you talk to them, you realise that wasn’t their intention.”
“You need a business model but your business model must carry a social mission.”
“We didn’t start with a business idea, we started by volunteering, and the problem found us.”
“We didn’t know how to run a business, we just knew how to eat.”
“We had to slow down our speed, so everyone could grow together.”

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