Julie Yim

Co-Founder at Lilin + Co

Julie Yim is the founder of Lilin+Co, a lifestyle brand known for its thoughtfully crafted scented candles and understated approach to modern living. Through a focus on simplicity, quality, and everyday ritual, she has built Lilin+Co into a recognisable name within the gifting and home fragrance space, appealing to consumers who value intentional, well-designed products. With a background in entrepreneurship and product development, Julie has grown the brand from a small venture into an established business, navigating branding, retail, and customer experience with a clear and consistent vision. Her approach centres on refining the details—both in product and presentation—positioning Lilin+Co as more than a candle brand, but a reflection of contemporary lifestyle sensibilities.

In Their Words

“There’s no line between business and personal life.”

“As long as it’s 80% ready, launch it.”

“We’re not chasing trends, we’re growing steadily to meet real demand.”

“Scaling without funding is our biggest challenge and it only gets tougher.”

“Sometimes you just have to try your luck and figure things out as you go.”

FEATURED ON

Hand Pouring 800 Candles A Day & Making Customers Stay

BFM 89.9 • 08 May 2023

Candles are not so much a source of light anymore. Rather, scented candles have become a form of aromatherapy.

Lilin+Co founders Marcus Khoo and Julie Yim on their scent-sational journey

Tatler Malaysia • 19 Mar 2024

Like music, scents are timestamps in one’s life and a reminder of a certain place or person, evoking feelings of nostalgia and so, many people use scents to fill their bedrooms or homes with fond memories they hold dear.

Lilin+Co’s new spot is 3x bigger than the last, thanks to its 500% growth from the pandemic

Vulcan Post • 15 Feb 2022

Lilin+Co was already a recognisable candle brand in Malaysia before the pandemic, but the lockdowns helped accelerate their growth in an unexpected way. With everyone homebound during the pandemic, interest in products such as candles grew.