“Mental health should be like brushing your teeth, you don’t wait until there’s a problem.”
Joan Low
Founder at Thoughtfull
Joan Low is the CEO and co-founder of ThoughtFull, a mental health platform focused on making emotional support more accessible through technology and human connection. Positioned within the growing digital health space, she leads the company’s mission to integrate mental wellness into everyday life, offering coaching, therapy, and self-guided tools designed to support individuals in managing stress, burnout, and personal growth. With a background in entrepreneurship and a strong focus on purpose-driven innovation, Joan has built ThoughtFull into a regional platform serving both individuals and organisations. Her work centres on breaking down the stigma surrounding mental health while developing scalable, user-centric solutions that bridge the gap between awareness and action, reflecting a thoughtful and disciplined approach to building impact-driven businesses.
In Their Words
“When you stop functioning the way you normally do, that’s your signal.”
“Your current situation should never limit what you dare to achieve.”
“We think people abroad are better but that’s just a belief we never questioned.”
“In startups, there is no roadmap, you build while you’re moving.”
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Digital Mental Wellness Services - A Thoughtfull Way to Address Mental Health?
1 in 3 Malaysians face mental health issues, and that was based on the National Health and Morbidity Survey conducted in 2015 – 5 years before the pandemic. Pair that with a March report from the World Health Organization that found that the Covid-19 pandemic triggered a 25% increase in depression and anxiety worldwide, and we can see why mental health and wellness is becoming a more pressing issue.
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Start-up: A more thoughtful approach to mental health
An estimated 264 million people around the world are suffering from depression. In Malaysia, one in three adults are grappling with mental health problems. The problem is so acute that children as young as 10 years old are seeking help for clinical depression.
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Thoughtfull CEO Joan Low on finding a solution in the fragmented mental wellness industry
Traditionally, the onus falls on you to navigate the mental health system to access resources. Who do you see — a coach, a counselor, a psychologist, or a psychiatrist? When do you need to see them? How do I know if this mental health professional is not only legitimate but also right for me?
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