Jin Lim

Founder at Aspect Ratio Studios

Jin Lim is the founder of Aspect Ratio Studios, a creative studio known for its deliberate, narrative-driven approach to visual storytelling across film, photography, and branded content. With a focus on composition, mood, and intent, he has positioned the studio as a space where ideas are translated into carefully crafted visuals that balance artistic direction with commercial clarity. Building the studio from the ground up, Jin has worked across a range of projects that span both brand collaborations and original productions, shaping a portfolio defined by restraint and precision. His approach centres on distilling concepts to their essence, ensuring each frame serves a purpose, and positioning Aspect Ratio Studios as a considered voice within the evolving creative landscape.

In Their Words

“When the opportunity came, I just took it.”

“Don’t be afraid of AI—figure out how to leverage it.”

“Running a business doesn’t mean you’re rich, it means you’re responsible.”

“If you think you’re worth more, justify it.”

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Jin Lim

Tatler Malaysia

One of Malaysia’s pioneer YouTube content creators, Jin Lim helped transform the media and advertising landscape with his online output

Subang boys who made YouTube work for them

New Straits Times • 21 Jun 2017

MANY must have heard of JinnyboyTV, which became an online sensation when the website first came out with its short comedic videos on YouTube circa 2012.

Jinnyboy establishes new creative production firm to break YouTube stereotype

29 Oct 2020

Malaysian content creator Jin Lim, also known as Jinnyboy, has established a new creative production agency named Aspect Ratio Studios which he describes is a hybrid between a production house and a social media agency. Aspect Ratio's DNA is designed to focus on creating stories together with brands - told in their desired aspect ratio - as well as to work with agencies to create and execute impactful digital campaigns.