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Hello Mentor Profile

Jessica Chaw

Content Creator & Co-Founder at Lilian's Cake House

Jessica Chaw is the founder of Lilian’s Cake House, a boutique bakery distinguished by its refined, handcrafted creations that marry visual elegance with meticulous craftsmanship. Through a thoughtful approach to design and flavour, she has cultivated a brand that elevates cakes beyond simple confections, transforming them into centrepieces of modern celebrations and expressions of personal style. Building the business from the ground up, Jessica has shaped Lilian’s Cake House into a recognised name within the local dessert landscape, guided by a commitment to detail, consistency, and a clear aesthetic identity. Her work reflects a nuanced understanding of both product and experience, positioning the brand as a destination for those seeking understated luxury and a more considered approach to celebration.

In Their Words

“In real life, you deal with people, personalities, and emotions, not just what’s in the book.”
“I started blogging at 14, just writing about my life like a diary.”
“If I wanted something, I had to work for it myself.”
“I grabbed every opportunity that came to me.”
“I skipped my SPM results day just to attend a paid blogging event.”

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