Chris Khristie

Co-Founder at Influasia

Chris Kirstie is the co-founder of InFluAsia, a digital media company that has helped shape the evolution of online content and audience engagement across Southeast Asia. Through a portfolio of entertainment, lifestyle, and viral media platforms, he has played a key role in building a media network that understands the pace, behaviour, and culture of digital-first audiences. With a background in digital strategy and content development, Chris has been instrumental in growing InFluAsia into a recognised regional media player, navigating shifts in platform algorithms, audience trends, and content monetisation. His approach centres on scalability, adaptability, and understanding how storytelling and distribution intersect in today’s rapidly evolving media landscape.

In Their Words

The perseverance is worth it. After five years, things really did get better.

Do it yourself first. If no one helps you, learn it yourself.

If a platform is new, go in early, later it becomes too competitive.

The algorithm will find the audience for your content.

We always put our people first.

A co-founder relationship is basically like a marriage.

There’s no formula, we test the waters first and see what works.

FEATURED ON

Influasia - A Recipe for Shareability

BFM 89.9 • 29 Apr 2019

The rise of social media has opened up an entirely new platform for news and media content. We speak to Chris Kristie and Michelle Tan, co-founders of digital media company Influasia, which owns websites World of Buzz, Lobak Merah, and NOODOU, about viral content, digital advertising, and overseeing content across three different language platforms.

Digital media group INFLUASIA acquires In Real Life Malaysia

Malaysia Kini • 11 Aug 2020

Digital media group, INFLUASIA has acquired a digital publishing platform, In Real Life Malaysia (IRL). The budding platform takes pride in being Malaysia’s first personal experience platform, focusing on sharing personalised stories from everyday Malaysians.

INFLUASIA, Cofounders | Malaysia

Forbes • 25 Mar 2019

Chris Khristie and Michelle Tan are the cofounders of digital media group INFLUASIA, which caters to the English, Malay and Mandarin-speaking communities of Malaysia via their portals World of Buzz, Lobak Merah, and NOODOU. Since the company was founded last year, the three platforms have achieved an average of 14 million pageviews per month and 1.5 million social media followers.