
Fifty Tales
A modern Malaysian noodle bar that celebrates its Chinese roots. Founders Aaron Phua, Bimmy Soh, and Aaron Khor draw inspiration from the cultures of dialect groups, such as Cantonese, Teochew, Hokkien and even Peranakan.
READ MOREFounder at Fifty Tales
Bimmy is the founder of Fifty Tales, a contemporary dining concept that brings a refined, story-driven approach to Japanese comfort food within the premium casual dining space. Through a focus on flavour, atmosphere, and cohesive brand identity, Bimmy has positioned Fifty Tales as more than a restaurant—crafting an experience where food and storytelling come together to resonate with modern diners. With a background shaped by entrepreneurship and creative direction, Bimmy has built the brand with a strong emphasis on concept clarity and customer experience. The approach centres on translating vision into a consistent, immersive dining environment, balancing culinary precision with thoughtful branding to establish Fifty Tales as a distinctive presence in an increasingly competitive F&B landscape.

A modern Malaysian noodle bar that celebrates its Chinese roots. Founders Aaron Phua, Bimmy Soh, and Aaron Khor draw inspiration from the cultures of dialect groups, such as Cantonese, Teochew, Hokkien and even Peranakan.
READ MORE
Perched at the end of a row of shop lots in the impossible-to-find-parking area of Sea Park in Petaling Jaya is Fifty Tales.
READ MORE
Why did tastemaker Aaron Phua go from pulling shots for coffee connoisseurs to beating egg noodles in his noodle bar, Fifty Tales?
READ MORE