"You start off as colleagues, then friends and suddenly you’re business partners having emotional conversations.”
Bay Doucet
Co-Founder at LOOOP
Bay Doucet is the founder of Looop, a thrift-driven retail concept that reimagines second-hand shopping through a more curated and contemporary lens. With a focus on accessibility, sustainability, and style, she has positioned Looop as part of a new wave of retail that challenges traditional perceptions of thrift—transforming it into an intentional, experience-led space for modern consumers. Her background reflects a blend of entrepreneurial instinct and brand-building sensibility, with an emphasis on creating environments that resonate with evolving consumer values. Through Looop, Bay has built a platform that not only promotes circular fashion but also encourages more conscious purchasing habits, demonstrating how retail can balance commercial viability with environmental responsibility while staying culturally relevant.
In Their Words
“I can’t emphasise this enough, everything works because we have a great team.”
“Chinese school gave me discipline but my home gave me the freedom to be creative.”
“We’re asked to choose our degrees way too early before we even know what we like.”
“You have to be really resourceful because nothing goes the way you expect.”
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Free-spirited model Bay Doucet makes her mark as an ... - The Star
Bay Doucet's budding modelling career, growing social media platform and a business endeavour close to her heart are keeping her busy.
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First Scoop: Celebrating fashion’s finest at KL Fashion Awards 2024
gloomy Friday turned into a dazzling one, when Malaysia’s most fashionable people – designers, stylists, muses, celebrities, artists, influencers, and more – gathered in the heart of Kuala Lumpur for a night of celebration.
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Feb 2025: Bay Doucet and The Great City of KL - grazia.my
Having lived in Kuala Lumpur all her life, Doucet described having different relationships with the city in the varying stages of her life. She's gone from seeing it through a privileged lens to having her eyes opened to its raw underbelly—yet she never strayed from her love of the city.
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