Azran Osman-Rani

Group CEO and Co-Founder at Naluri

Azran Osman-Rani stands as one of Southeast Asia’s most distinctive operator-turned-founder, known for translating bold strategy into disciplined execution across both corporate and startup arenas. Best recognised for his tenure as CEO of AirAsia X, where he helped scale the airline into a pioneering low-cost long-haul carrier, he has since redefined his impact as Co-founder and CEO of Naluri, a digital health company at the forefront of integrating behavioural science with data-driven care. Rather than relying on conventional playbooks, Azran brings a systems-thinking approach to leadership—bridging commercial performance with human outcomes, and challenging organisations to rethink how they drive sustainable change. His perspectives, frequently sought after in regional and global business circles, reflect a rare blend of analytical rigour and lived operational experience. Today, his work centres on reshaping how individuals and organisations approach health, resilience, and performance, with a clear conviction that the future of leadership lies in understanding not just markets, but people.