
Fifty Tales
A modern Malaysian noodle bar that celebrates its Chinese roots. Founders Aaron Phua, Bimmy Soh, and Aaron Khor draw inspiration from the cultures of dialect groups, such as Cantonese, Teochew, Hokkien and even Peranakan.
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Aaron Khor is the founder of Fifty Tales, a creative studio and dining concept that brings together storytelling, design, and hospitality through a distinctive ramen-led experience. Positioned within the premium casual dining space, he has built Fifty Tales as more than a restaurant, shaping it into a brand where narrative and atmosphere play as central a role as the food itself. With a background in entrepreneurship and creative direction, Aaron has developed Fifty Tales with a focus on concept clarity and experiential detail, translating ideas into a cohesive brand that resonates with modern diners. His approach centres on blending culinary craft with intentional storytelling, positioning Fifty Tales as a space that reflects both creative expression and a considered approach to building a lifestyle-driven F&B brand.

A modern Malaysian noodle bar that celebrates its Chinese roots. Founders Aaron Phua, Bimmy Soh, and Aaron Khor draw inspiration from the cultures of dialect groups, such as Cantonese, Teochew, Hokkien and even Peranakan.
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Perched at the end of a row of shop lots in the impossible-to-find-parking area of Sea Park in Petaling Jaya is Fifty Tales.
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Why did tastemaker Aaron Phua go from pulling shots for coffee connoisseurs to beating egg noodles in his noodle bar, Fifty Tales?
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